What is It’s Now Cool?
What kind of brand is It’s Now Cool? We’re glad you asked! Inspired by the oh-so-sexy athletic style of the 90’s, It’s Now Cool is a high quality fashion swimwear brand created by swimwear photographer, Josephine Clough, in Bondi Beach, Australia.
What is It’s Now Cool’s Philosophy?
Inspired by the street-style-meets-beach-style vibe that Australia is known for, It’s Now Cool focuses on bringing out your inner heat to the match the sizzling beach environment we think of every time that great continent comes to mind.
Made for confident women with an eye for fashionable swimwear and who like to strut their stuff around the sandy shores of oceans everywhere, It’s Now Cool focuses on creating just the right swimwear to make women feel empowered, strong and terrifyingly sexy.
What Makes It’s Now Cool Stand Out As a Brand?
There are a lot of reasons why It’s Now Cool sets itself apart as one of the leading swimwear brands in the world. Here are just a few that think are worth mentioning…
Eco-Friendly
The first, and often most important factor people take in mind when searching for a new brand, is a commitment to sustainability. It’s Now Cool is no exception when it comes to finding eco-friendly ways of succeeding as a business.
Committed to producing their products in a safe, ethical and environmentally friendly atmosphere that not only caters to what its workers, partner and customers need, but also what the world needs, It’s Now Cool has taken strides to minimize their environmental impact, even if that means sacrificing profits for the greater good.
Supporting environmental agencies, using recycled materials and making sure to encourage others in the fashion industry to be more responsible as business owners, designers, manufactures and retailers, It’s Now Cool has become a leader in creating more sustainable fashion and more ethical business practices across the board.
Signature Style
It’s Now Cool’s trademark qualities for their swimwear include, “iconic cuts,” “luxe fabrics,” “killer prints” and “lethal fits.” The goal is to create amazing swimwear products that fit perfectly to your body, that are cut in flattering styles from high-quality fabrics, and showcasing incredible prints that make you stand out in the crowd.
From bold leopard prints to shimmering fabrics, classic triangle bikinis, 90’s cuts and more, there’s a lot that It’s Now Cool has to offer, and we think you’ll agree that every single piece is completely unique while also bringing out that retro, nostalgic style of eras gone by.
What It’s Now Cool Products Can You Find at prattmcrae?
At prattmcrae, we constantly carry a varied selection of It’s Now Cool items that we know our lovely Bellas (like you) are going to love. Here are just of the few styles that we’re currently carrying, and which you’ll always be able to find both online and in our Ojai location…
Bikinis
Every day is summer season when you shop It’s Now Cool’s iconic bikini selection at prattmcrae. From ribbed, ruffle string bikinis to gorgeous shimmery fabrics with a bit of stretch, and color block styles that feature bright, neon hues, you’re bound to find at least one new favorite among our It’s Now Cool collection.
Coverups
Top off your It’s Now Cool look with one of their iconic coverup dresses. We love the versatility that these bring to the table. Wear them as stand alone pieces or throw them on over your It’s Now Cool bikini when you’re ready to hit the beachside bar for a bit of vittles. You’re not going to want to miss out on these beautiful, sexy coverup styles!
Why Shop It’s Now Cool Swimwear at prattmcrae?
As a leading carrier of some of the world’s most incredible swimwear brands, prattmcrae is a veritable hub when it comes to all things swim – and It’s Now Cool is no exception!
Because we value brands who dedicate themselves to quality fashion, ethical business practices and a devotion to the environment, and because we pride ourselves on having an incredible swimwear collection at all times, there was no way we were going to miss out on all of the amazing styles that It’s Now Cool has to offer. But don’t take our word for it! Take a look at our full selection both in store and online today to find out for yourself.
Happy shopping, Bellas!
